Examples of F20 Live Program Measurement

 

Examples of ROI and ROE metrics for evaluating effectiveness of Brandraising, Friendraising, and Fundraising 2.0 events and promotions:

 

Total Attendance

 

Attendance by guest type

 

Attendance ticket type

 

Attendance by time (after 1 hour, two hours, etc.)

 

Gate Revenue (often referred to as ticket sales, cover charge, etc.)

 

Donation Revenue (gate, auction, program sponsorship, etc.)

 

Food Revenue

 

Beverage Revenue

 

Guest Registrations (for an e-mail list, SMS list, Twitter list, Facebook list, etc.)

 

Total RSVPs prior to the event

 

RSVPs by e-mail

 

RSVPs by SMS

 

RSVPs by phone

 

RSVPs online

 

Bounce Backs handed out at exit

 

Bounce Backs redeemed at entrance

 

Business Card Drop Submissions per event

 

Pre-Event Brand Awareness and Perception (surveys, site traffic, page specific traffic, etc.)

 

Post-Event Brand Awareness and Perception (surveys, site traffic, page specific traffic, etc.)

 

Total Response Frequency (to surveys, contests, registrations and RSVPs)

 

Size of E-mail Database created by Fundraising 2.0 activity

 

Size of SMS Database created by Fundraising 2.0 activity

 

Size of Facebook “Friend Base” created by Fundraising 2.0 activity

 

Size of Twitter “Tweet Base” created by Fundraising 2.0 activity

 

Attendance Frequency per database member

 

Merchandise Sales per event

 

Media Mentions in Print Publications (local or national)

 

Media Mentions in Online Publications (local or national)

 

Other metrics TBD