Archive for April, 2009
Press Release
New Revenue Generating Solution for Struggling Nonprofits and Businesses: Fundraising 2.0 — http://www.prweb.com/releases/2009/04/prweb2363064.htm
Read Full Post | Make a Comment ( None so far )Great Article fron Nonprofit Times
A worthy read about collaboration and creating efficiencies in event-based fundraising: http://www.nptimes.com/instantfund/09Apr/IF-090421-1.html
Read Full Post | Make a Comment ( None so far )Friendraising Through Swine Flu
Friendraising Through Swine Flu
Nothing like an imported flu epidemic to interfere with conducting the business of fundraising (and the business of business.)
Unfortunately, consumer money that might otherwise be earmarked for fundraising events (or just a night out to eat) is being spent on gallons and gallons of Purell and boxes and boxes of surgical masks.
The cost of consumer apprehension presents a new layer of difficulty for both nonprofits and businesses. While timetables for containment are unknown, nonprofits and businesses can work on other Fundraising 2.0 efforts in the mean time. The easiest activity to work on is Friendraising. Plus – it’s free!
As described in the previous blog entry, Friendraising can immediately begin by creating a Friendlist. The development of this list requires no cost or time commitment – just a focus and “analysis” on understanding the habits, emotions, aspirations and rituals of prospective donors, volunteers and customers.
The more people in an organization or business that can be involved in Friendraising and “Friendlisting” exercises – the better. Why? Two key reasons:
1. More heads are better than one. Input from more people will inevitably result in more thorough results – even if it occurs by ruling out external input generated in Friendlisting sessions.
2. Organizations and businesses can better ensure that team members truly understand their respective brands, messages, needs, opportunities, etc. such that their ensuing, independent Friendraising activity is as effective/productive as possible.
While this latest crisis only further delays recovery and returns to growth for both nonprofits and businesses, there is no reason not to be as productive as possible in the mean time so that Brandraising and Fundraising can take place as opportunities present themselves and as crises finally begin to resolve.
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The Friendlist
The Friendlist
An easy way for nonprofits to immediately begin participating in Fundraising 2.0 is to create something called the Friendlist.
This is not a replication of an existing donor, volunteer, or other in-house database. The Friendlist is a list of Habits, Emotions, Aspirations, and Rituals that a nonprofit feels is most accurately representative of their prospects. A Friendlist may change based on corresponding changes in nonprofit campaigns, shifts in economies, new trends in pop culture or social media, etc. Having said that, it is a great exercise in ensuring an accurate understanding of prospects such that ensuing Brandraising and Friendraising activities are as effective as possible.
Habits are “live” activities that prospects engage in on a regular basis outside of their home and workplace. The outcome of this exercise is to categorically identify potential host venues and activities that can be affordably engaged for Brandraising and Fundraising on a regular basis. Examples:
· Eating out
· Watching sports
· Playing sports
· Getting manicures
· Working out
· Attending networking events
Emotions, in this context of making a Friendlist, represent the manners in which the core commitment of the nonprofit may be articulated by prospects. It will be these keywords, or variations of articulating emotions, that facilitate online social networking (online Friendraising). Examples:
· Fight against Breast Cancer
· Mom and Breast Cancer
· Walk for Breast Cancer
· Help Breast Cancer
· Stay Healthy Breast Cancer
Aspirations are activities that prospects do NOT engage in on a regular basis, but wish they could. These activities are ones that the added layer of a call-to-action from a nonprofit might compel prospects to engage. The point of this exercise is to identify potential venues and content for F20 events. Examples:
· Test driving luxury cars
· Spa services
· Food tasting
· Cooking class
· Meet a celebrity
Rituals, in this context, are professional and social communication activities that prospects engage in on a regular basis. Listing these mediums will identify where Brandraising and Friendraising may be most productive. Examples:
· YouTube
· MySpace
· Blogging
· Bookmarking
· Mobile Messaging (SMS, MMS, etc.)
· Proximity Messaging
Once a Friendlist is created, it will serve as a great roadmap for nonprofits and/or complimentary Fundraising 2.0 event planning resources in expediting and negotiating live events for nonprofits to help them raise money sooner than later.
Read Full Post | Make a Comment ( 1 so far )Blog about Fundraising 2.0
Check out today’s blog entry about Fundraising 2.0 by Experiential Marketing Consultant Marc-Portugal: http://marc-portugal.blogspot.com/
Read Full Post | Make a Comment ( None so far )Relevant article on Friendraising…
From http://impactmax.wordpress.com/: Nonprofits: Create “customer pathways” to build loyalty…great example of Friendraising…
Read Full Post | Make a Comment ( None so far )Just BE Cause
Borrowed from http://marc-portugal.blogspot.com/
This is not a spelling, grammatical or capitalization error. The original thought process centered around “Just Because” – the “excuse” to do something fun, out of the ordinary and debatably “adventurous” in regards to a brand experience.
Having said that, some people need a pretty compelling excuse to justify the cost of the adventure (especially these days), or even to justify the adventure itself. Answer: Fundraising 2.0. Nonprofits working with businesses for mutual benefit. Each gains exposure, traffic, traction, and if activated successfully – each gains revenues. An “adventure” of both substance and meaning.
“Just because” is now Just BE Cause.
By many indications including articles, blogs, conferences and more – nonprofit leadership seems to feel that now is the time to embrace and aggressively pursue ongoing, layered partnerships, outsourcing, and other collaborative strategies and tactics to strengthen overall advocacy and development efforts.
Hey Nonprofits! This means you need to step out of the proverbial box, ensure you truly understand the habits, emotions, aspirations and rituals of your advocacy, volunteer and donor bases, and work in a proactive, modern manner to partner up with businesses that speak to the aforementioned habits and interests. Don’t be afraid of pushing the “image envelope.” No one will condemn you from hosting an event at a bar or nightclub. Don’t be afraid to “pick up the pace” when it comes to collaborative events and promotions. It won’t cost you more money – it will MAKE you more money.
Hey Businesses! This means that there are amazing nonprofits willing to help promote your business and probably make you money by using their e-mail lists, Facebook and Twitter accounts, and more if you are willing to donate a little time and resources too! Even as a jaded, biased consumer given my work experiences and marketing sensibilities – I 110% admit I am ABSOLUTELY INFLUENCED in regards to purchasing and brand loyalty if I know that some of my money and/or commitment will help a cause.
Should consumers ONLY patronize businesses in partnership with nonprofits? Of course not. Should consumers support every possible nonprofit they can identify? Probably not. Business and consumers should focus their energies and resources on a few, effective, ideally long-term nonprofit alliances. There are enough businesses and nonprofits to go around such that strong, meaningful partnerships can be established.
Bottom line: Work together. Raise and make money together. Why? Just BE Cause.
Borrowed from http://marc-portugal.blogspot.com/
Read Full Post | Make a Comment ( None so far )Welcome to Fundraising 2.0
Welcome to Fundraising 2.0!
The blog postings and pages on this site are meant to provide insights and suggestions, and to facilitate connections that foster growth and revenue generation for both nonprofits and businesses.
This opening statement speaks to the core essence and key to success: WORKING TOGETHER.
Thank you for visiting Fundraising 2.0. We look forward to your feedback, and we look forward to helping you connect with businesses and nonprofits to create alliances for Brandraising, Friendraising, and Fundraising.
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Fundraising 2.0 Live 