Posted on June 3, 2009. Filed under: Brandraising, Cause Marketing, Event Marketing, Experiential Marketing, Friendraising, Fundraising, Fundraising 2.0, fundraising events | Tags: Cause Marketing, Charity Events, Charity Social Media, Event Marketing, friendlist, Friendraising, Fundraising, Fundraising 2.0, Marc, Marc-Portugal, Portugal |
Here’s an equation for you:
Take the number of associate board officers, management staff, support staff, and core volunteers that make up your nonprofit organization, and multiply that number by FIVE.
The result of this simple math exercise is the minimum number of people you should expect to show up at ANY given event – presuming the event content, offer, messaging, promotion, etc. is on-point and in place to connect with target attendees.
Respectfully, anyone who can’t get five people to show up for a fundraiser may (A) need to seek professional guidance in how to promote an event or (B) may want to rethink the true nature of their commitment to the cause itself.
More support for your organization is likely necessary and (yet) elusive. Effective relationship building and well-attended events are critical to advancing goals for more recruitment and donations. In a world where any event “advocate” can use a minimum of TEN FREE MEDIUMS to promote the event – expectations should be at least as high as ever – in spite of the recession – if not higher.
What are the ten free mediums to promote a fundraising event?
- Facebook Profiles – post on your “wall”, temporarily change your primary photo to the organization’s logo, etc.
- Facebook Event Postings – create unique event listings.
- Facebook Groups – find groups whose genre itself and/or whose members correlate with your cause.
- Twitter posts – a great way to “storyboard” the event planning progress in real time.
- LinkedIn messaging and invitations – a great way to (also) engage in networking, job hunting, etc.
- E-mails to friends, family, coworkers, vendors, etc. from Outlook or web-base accounts.
- Text messages to friends, family, coworkers, vendors, etc.
- TALK to friends, family, coworkers, vendors, etc. – during meals, business, working out, etc.
- Post the event on local media web sites that offer free posting/listing services for fundraising events.
- Blog about the event in upcoming entries and provide links to the event’s online RSVP page.
If these exercises are completed earnestly – you will high FIVE each other after the event when you realize how much more money was raised.
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Posted on April 27, 2009. Filed under: Cause Marketing, Experiential Marketing, Friendraising, Fundraising 2.0, Fundraising Resources | Tags: Brandraising, Cause Marketing, Experiential Marketing, friendlist, Friendraising, Fundraising, Fundraising 2.0 |
The Friendlist
An easy way for nonprofits to immediately begin participating in Fundraising 2.0 is to create something called the Friendlist.
This is not a replication of an existing donor, volunteer, or other in-house database. The Friendlist is a list of Habits, Emotions, Aspirations, and Rituals that a nonprofit feels is most accurately representative of their prospects. A Friendlist may change based on corresponding changes in nonprofit campaigns, shifts in economies, new trends in pop culture or social media, etc. Having said that, it is a great exercise in ensuring an accurate understanding of prospects such that ensuing Brandraising and Friendraising activities are as effective as possible.
Habits are “live” activities that prospects engage in on a regular basis outside of their home and workplace. The outcome of this exercise is to categorically identify potential host venues and activities that can be affordably engaged for Brandraising and Fundraising on a regular basis. Examples:
· Eating out
· Watching sports
· Playing sports
· Getting manicures
· Working out
· Attending networking events
Emotions, in this context of making a Friendlist, represent the manners in which the core commitment of the nonprofit may be articulated by prospects. It will be these keywords, or variations of articulating emotions, that facilitate online social networking (online Friendraising). Examples:
· Fight against Breast Cancer
· Mom and Breast Cancer
· Walk for Breast Cancer
· Help Breast Cancer
· Stay Healthy Breast Cancer
Aspirations are activities that prospects do NOT engage in on a regular basis, but wish they could. These activities are ones that the added layer of a call-to-action from a nonprofit might compel prospects to engage. The point of this exercise is to identify potential venues and content for F20 events. Examples:
· Test driving luxury cars
· Spa services
· Food tasting
· Cooking class
· Meet a celebrity
Rituals, in this context, are professional and social communication activities that prospects engage in on a regular basis. Listing these mediums will identify where Brandraising and Friendraising may be most productive. Examples:
· Facebook
· Twitter
· LinkedIn
· YouTube
· MySpace
· Blogging
· Bookmarking
· Mobile Messaging (SMS, MMS, etc.)
· Proximity Messaging
Once a Friendlist is created, it will serve as a great roadmap for nonprofits and/or complimentary Fundraising 2.0 event planning resources in expediting and negotiating live events for nonprofits to help them raise money sooner than later.
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Fundraising 2.0 Live 