Cause Marketing
Great Article: “Check Your Mindset to Market Your Way Out of the Recession”
From the APF web site, written this past February by Elaine Fogel: president and CMO of Solutions Marketing & Consulting LLC in Scottsdale, Arizona.
http://www.afpnet.org/ka/ka-3.cfm?content_item_id=24814&folder_id=914
Read Full Post | Make a Comment ( None so far )Introducing CauseMP.com
Cause Marketing Partners help businesses increase traffic, revenue, and good will by establishing event marketing partnerships with matching nonprofit organizations. The events themselves are hosted at the business location.
The event marketing partnerships are specifically designed for both groups to share resources and collaborate on promotional efforts to drive as much traffic and revenue to the event as possible, and to generate as much publicity, participation, and attendee donations as possible for the partner nonprofit organization.
CMP services also include helping individual volunteers and participants with existing fundraising commitments – such as runners looking to host an event to raise money for a walk-a-thon.
CMP is becoming the central source in the Chicago area for developing relationships with nonprofit organizations that are actively looking for event opportunities to cultivate awareness, volunteers and donors. CMP leverages relationships with dozens of Chicagoland businesses and nonprofits, as well as twelve years of event planning experience, to create programs uniquely suited to each organization’s needs.
As a component of overall event planning services, CMP offers a complimentary brand assessment of participating businesses. This assessment is used to help identify potential partners and ensuing promotional best practices for the charity events as well as for future marketing endeavors.
Additional benefits to nonprofit organizations include:
- Negotiation of event amenities and services
- Guidance in event marketing best practices
- Exposure to promotional resources of business partners
- Cultivation of volunteers, donors and sponsors for other events and programs
If your business is interested in collaborating with a matching nonprofit organization to help generate exposure, traffic, revenues, and good will – CMP will then help initiate the event planning and event marketing processes.
Please e-mail marc@causemp.com to begin discussing how CMP may be able to increase traffic and revenues for your business while expanding good will for your brand.
Coming Soon: The official CMP web site and blog!
Read Full Post | Make a Comment ( None so far )Why More Events and Why Friendraising: “Build Circles Of Support The Old-Fashioned Way”
Great article from The NonProfit Times: “Build Circles Of Support The Old-Fashioned Way” by Heather Burton.
Excerpts:
“We tend to get caught up in trying to implement the next new whiz-bang, quick-win fundraising tactic. In doing that, we neglect old-fashioned relationship-building with those in our community. It’s imperative to take the time to get out from behind our computer, and in front of business owners, service groups, and like-minded individuals who might be able to help keep our organizations strong, and our missions moving forward.”
“Businesses provide much-needed resources to the nonprofit sector in terms of volunteers, monetary support, pro-bono services, and in-kind donations. Business networking organizations, such as Business Networking International (BNI) or your local Chamber of Commerce, can help you tap into your area’s local businesses, resulting in increased awareness for your cause, and the development of key relationships with local business influencers in your community.”
It’s essential to developing a true partnership that helps both the business and your organization. When approaching possible new business partners, find out what they need to do to “move the needle” and foster inter-organizational trust by developing a two-way street for communication. Demonstrate how their involvement in your organization will help them accomplish one of their goals, like reaching new customers.”
Another logical, compelling case for live experiences that drive cultivation of funds, volunteers and more.
Read Full Post | Make a Comment ( None so far )Friendraising Through Swine Flu
Friendraising Through Swine Flu
Nothing like an imported flu epidemic to interfere with conducting the business of fundraising (and the business of business.)
Unfortunately, consumer money that might otherwise be earmarked for fundraising events (or just a night out to eat) is being spent on gallons and gallons of Purell and boxes and boxes of surgical masks.
The cost of consumer apprehension presents a new layer of difficulty for both nonprofits and businesses. While timetables for containment are unknown, nonprofits and businesses can work on other Fundraising 2.0 efforts in the mean time. The easiest activity to work on is Friendraising. Plus – it’s free!
As described in the previous blog entry, Friendraising can immediately begin by creating a Friendlist. The development of this list requires no cost or time commitment – just a focus and “analysis” on understanding the habits, emotions, aspirations and rituals of prospective donors, volunteers and customers.
The more people in an organization or business that can be involved in Friendraising and “Friendlisting” exercises – the better. Why? Two key reasons:
1. More heads are better than one. Input from more people will inevitably result in more thorough results – even if it occurs by ruling out external input generated in Friendlisting sessions.
2. Organizations and businesses can better ensure that team members truly understand their respective brands, messages, needs, opportunities, etc. such that their ensuing, independent Friendraising activity is as effective/productive as possible.
While this latest crisis only further delays recovery and returns to growth for both nonprofits and businesses, there is no reason not to be as productive as possible in the mean time so that Brandraising and Fundraising can take place as opportunities present themselves and as crises finally begin to resolve.
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The Friendlist
The Friendlist
An easy way for nonprofits to immediately begin participating in Fundraising 2.0 is to create something called the Friendlist.
This is not a replication of an existing donor, volunteer, or other in-house database. The Friendlist is a list of Habits, Emotions, Aspirations, and Rituals that a nonprofit feels is most accurately representative of their prospects. A Friendlist may change based on corresponding changes in nonprofit campaigns, shifts in economies, new trends in pop culture or social media, etc. Having said that, it is a great exercise in ensuring an accurate understanding of prospects such that ensuing Brandraising and Friendraising activities are as effective as possible.
Habits are “live” activities that prospects engage in on a regular basis outside of their home and workplace. The outcome of this exercise is to categorically identify potential host venues and activities that can be affordably engaged for Brandraising and Fundraising on a regular basis. Examples:
· Eating out
· Watching sports
· Playing sports
· Getting manicures
· Working out
· Attending networking events
Emotions, in this context of making a Friendlist, represent the manners in which the core commitment of the nonprofit may be articulated by prospects. It will be these keywords, or variations of articulating emotions, that facilitate online social networking (online Friendraising). Examples:
· Fight against Breast Cancer
· Mom and Breast Cancer
· Walk for Breast Cancer
· Help Breast Cancer
· Stay Healthy Breast Cancer
Aspirations are activities that prospects do NOT engage in on a regular basis, but wish they could. These activities are ones that the added layer of a call-to-action from a nonprofit might compel prospects to engage. The point of this exercise is to identify potential venues and content for F20 events. Examples:
· Test driving luxury cars
· Spa services
· Food tasting
· Cooking class
· Meet a celebrity
Rituals, in this context, are professional and social communication activities that prospects engage in on a regular basis. Listing these mediums will identify where Brandraising and Friendraising may be most productive. Examples:
· YouTube
· MySpace
· Blogging
· Bookmarking
· Mobile Messaging (SMS, MMS, etc.)
· Proximity Messaging
Once a Friendlist is created, it will serve as a great roadmap for nonprofits and/or complimentary Fundraising 2.0 event planning resources in expediting and negotiating live events for nonprofits to help them raise money sooner than later.
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Fundraising 2.0 Live 