Why More Events and Why Friendraising: “Build Circles Of Support The Old-Fashioned Way”
Great article from The NonProfit Times: “Build Circles Of Support The Old-Fashioned Way” by Heather Burton.
Excerpts:
“We tend to get caught up in trying to implement the next new whiz-bang, quick-win fundraising tactic. In doing that, we neglect old-fashioned relationship-building with those in our community. It’s imperative to take the time to get out from behind our computer, and in front of business owners, service groups, and like-minded individuals who might be able to help keep our organizations strong, and our missions moving forward.”
“Businesses provide much-needed resources to the nonprofit sector in terms of volunteers, monetary support, pro-bono services, and in-kind donations. Business networking organizations, such as Business Networking International (BNI) or your local Chamber of Commerce, can help you tap into your area’s local businesses, resulting in increased awareness for your cause, and the development of key relationships with local business influencers in your community.”
It’s essential to developing a true partnership that helps both the business and your organization. When approaching possible new business partners, find out what they need to do to “move the needle” and foster inter-organizational trust by developing a two-way street for communication. Demonstrate how their involvement in your organization will help them accomplish one of their goals, like reaching new customers.”
Another logical, compelling case for live experiences that drive cultivation of funds, volunteers and more.
Fundraising 2.0 Live 
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